Moto Design
Visual identity for a new-generation mobility brand
In 2024, Moto Design set out to visual identity for a new-generation mobility brand. Moto Design required a visual language that felt simultaneously futuristic and grounded. The result is a system built on tension — between stillness and motion, between the organic and the engineered. As Creative lead, I drove the end-to-end design process, establishing the UX strategy and design foundation.
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design and establishing the strategy moving forward.
Overview
Moto Design required a visual language that felt simultaneously futuristic and grounded. The result is a system built on tension — between stillness and motion, between the organic and the engineered.
Some statsA mark that moves...
The logomark is kinetic by design — its geometry implies rotation without animation. At rest it signals precision. In motion it becomes propulsion.