Moneyfest

Making personal finance feel human again

In 2023, Moneyfest set out to making personal finance feel human again. Moneyfest challenges the assumption that financial tools must feel clinical. We created a finance app that people actually want to open — one that celebrates progress and never makes users feel judged. As Product designer, I drove the end-to-end design process, establishing the UX strategy and design foundation.

As UX lead, I defined and led 4+ workstreams, driving the 0→1 design and establishing the strategy moving forward.

Product

iOS

Role

Product designer

Timeline

Q1 2023 – Q3 2023

Team

Edward Snufell, Chris Wang, Fatima Hassan

Skills

Product design

Data visualisation

Behavioural design

Prototyping

Overview

Moneyfest challenges the assumption that financial tools must feel clinical. We created a finance app that people actually want to open — one that celebrates progress and never makes users feel judged.

Some stats

◎ 72% of users check finances more frequently after 2 weeks.

◈ Anxiety about money scores dropped 31% in user testing.

◇ Average session 4.2 min vs 1.1 for competitors.

Finance should feel like a conversation...

Instead of spreadsheet metaphors, we used editorial cards, gentle nudges, and a tone of voice that sounds like a knowledgeable friend.

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Dev Karam